Our Projects

Promoting Authenticity

The continued glamorization of thinness and dieting continues to grow exponentially, especially through the means of social media. By providing real-life exampled of recovery stories and removing the mask of anonymity, women can find support and solidarity through authenticity to battle their eating disorders.

Organizing in and around domesticity

The culture of domesticity is directly tied to the gender spill-over theory, which argues that the responsibilities of the household spill over to the girl at a young age, thus attaching the inherent social expectation that domesticity equals femininity. Nonetheless, organizing within the norm of domesticity is crucial to promote solidarity and support within a safe space. Therefore, Freyja proposes eating disorders to be discussed both inside and outside the realm of domesticity. Women and girls should feel safe and comfortable to openly speak about their struggles and experiences in their public lives- be it at school, work, or other social settings. It's time to start a real conversation about eating disorders.

Disassociating Beauty from Self-Worth

We must deconstruct the notion that women are only worthy for their beauty and their bodies. The time has come for female bodies to stop being a public domain. By promoting body consciousness, Freyja hopes to provide women with a sense of ownership over their own bodies.